In today’s paper edition of Dagens Nyheter there’s yet another news item about a smallish book publisher in crisis. Last year was all time low for the book business in Sweden, with a record low turn-over in bookshops all around.
So, let’s look at bookshops. Do they sell books? Well, yes, but not mainly. The people owning the large chains, like Akademibokhandeln, have decided people don’t buy books… so instead they have turned into miscellanea shops. Things like paper and pens – that’s no big leap. Same with magazines. DVD’s? Chocolates, olive oil?!?! An instore Apple store?!
Well, I can actually see the justification for the Apple store BUT if you’re really committed to the digital age, perhaps you should have other brands as well… But no.
Space isn’t infinite, and these new things has pushed actual books to the back of the shops. And as someone has made the (insane) decision that people shop based on book covers covers should be exposed, not spines, which results in even less books per available shelf. And with little space you have to restrict yourself to a few best selling titles… and suddenly the difference between the book rack at the line to the check out counter at the supermarket and the bookshop has diminished beyond recognition.
And I don’t go there, because I can’t find the titles I’m interested in.
Talk about digging one’s own grave.
At the same time lots of people are talking about ebooks. I’ll hereby state that I love paper books. I love my shelves and the atmosphere the lend our flat. I love the touch and smell of books, of pulp and printers ink. I also enjoy ebooks, for their portability and for sheer reasons of space – my shelving space, like that of the bookshops, is not infinite. Those books that I own in an electronic format are actually e-editions of books that I already own, in paper format. This, to the publishing business, is actually a chance to larger sales. But the people up there doesn’t read books, apparently, and don’t socialise with people who do it either, not beyond the supermarket trash/flash. So they don’t know about patterns and opportunities like these.
On another level ebooks are considerably easier to make – yes, some manual work if the original file doesn’t use correct mark up, but beyond editing and proofing it’s just straight to the desired medium – no stock except the digital file, no costs for printing, no costs for shipping, no costs for handling unsold copies…
Marketing and editing still will be very much needed, but at the same time the possible audience has grown to encompass the whole globe and just not a specific country or region.
The possibilities are overwhelming. An online acquaintance, situated in Australia, complained yesterday that getting his hands on a certain graphic novel because the shipping, from France, would equal a week’s salary. So the publisher won’t do that sale.
Some of them publishes some books in e-format. But often just odd books, or best sellers.
In reality book sales would benefit hugely if all back catalogues were reissued as ebooks – especially for genre writers, like crime, mystery, science fiction… the back catalogue is essential, because they tend to write more than one book featuring a special character, be it officially labelled as series or not. Not to mention that niche writers would be cheaper to publish, and would more efficiently find their way to their readers.
But we all know why the publishing houses won’t rise to this. They would have to scrap most of their present infrastructure, including the knowledge of how to write contracts. Hugely impopular, especially with leaders, owners and managers that are clueless in the digital landscape.
So they sit there, with their financial losses, watching sales decline and blaming it all on the “financial crisis”, while we, the readers, lose our access to good books.